In order to run a successful restaurant business, you should know the right things you need to operate one, such as kitchen or commercial equipment, great ingredients and high quality menu and friendly staff. As some people say, there are secrets to running a successful restaurant, well there really are. In this article we will lay out some of the best secrets in running a successful restaurant.
The secrets to running a successful restaurant:
1. Be educated
You can take courses such as getting an Advanced Certificate in Hospitality Management, a Certificate in Commercial Baking and Cookery and Workplace Training as an Assessor and a Bachelor of Economics are some of the most valuable courses and training for retaurant owners. This lays the foundation for an understanding of the four facets of hospitality – front of house, back of house, marketing, and how to financially manage and maximise profits from the previous three.
2. Find a great concept
You need to find an origingal and mouthwatering concept. You have to offer your guests something new but ideal. You can’t have them pay for something they don’t want to eat. Search for trending menus and dishes and use those ingredients. Test it out, have people taste it for free and if its good, then put in on the menu.
3. Location, location, location
You must choose the right location and make sure that location is filled with people. People who are always wanting to eat out. You may choose a crowded area but make sure that the people in that area can afford your food.
4. Find a great chef
Whether that’s you as an owner or hiring someone whose skills and know-how are compatible and in line with your concept and work ethic.
5. Find the right price point for your demographic
Some chefs who go on to open their own restaurants get carried away by sourcing the latest ‘best’ produce regardless of how much it costs to buy. While a dish might look amazing, making a the business work is going to be tough if you have to sell it for $50 to make a profit in a demographic looking for cheaper quality food. It’s going to be a lot harder to sell five ‘amazing’ dishes at $50 each than 100 great dishes at $20 each.
6. Create operational systems
Systems don’t stifle creativity; they provide the platform and stability for true, free innovation to flourish. Make sure your operating system are easy to use and understandable too.
Here in Procook, we value each food and how its made. We have several high quality kitchen equipment that would be appropriate for your restaurant.